Are you missing the mark?

01-15-2025: Marketing stories, tips and insights

I hope 2025 is off to a great start for all of you reading this. You may start to notice some shifts to this newsletter as I move away from the Perfectly Imperfect Social brand (TLDR: I’m more than social media when it comes to marketing and the expertise I have. I’ll be sharing more soon). This newsletter is still focused on marketing and will be the same vibe. But is no longer just about social media marketing. After all, social media is just one part of what I do and offer as a marketer. So, welcome to Marketing Moments - stories, tips and insights that hopefully will make you think how to do things differently. I hope you enjoy. Kirsten

This Saturday we’re having a few friends over for my husband’s birthday. It’s going to be a busy day for us, so I’m trying to keep things simple so decided to look into hiring a chef to do the cooking.

I was also curious how much it would cost. After a quick Google search I found a website which was all about matching you with freelance private chefs. The website itself was easy to use, it was what I was looking for and as all I needed to do was fill out a form. Then I’d receive customized proposals based on my needs from chefs who were interested.

Here’s what I entered:

I’m hosting a casual get together for friends and looking for someone to create a low-key and simple menu which can be served buffet style.

I also checked off that we had peanut and nut allergies.

Here’s an example of what I go back from chefs:

While the options looked delicious, they weren’t what I was looking for at all. This is more a fine dining/sit down vibe vibe and also included nuts.

My needs weren’t met as I received something that didn’t take what I was looking for into consideration. The promise of this business’ and its marketing wasn’t true.

What does your audience need and how can you deliver it in a way that makes them go “Yes, this is what I’ve been looking for!” ?

Tip of the week

Are people taking action when they receive your emails? If they aren’t you might want to do this before you hit send.

What’s on my (marketing radar)?

The Meta changes that were announced this month starting in the US and peoples’ reactions to them. Many are boycotting saying that they are done with Meta-owned platforms and moving to other social media. Or saying that they are done with social media and starting their own closed communities.

My two cents? Over the years there have been a number of boycott cries when it comes to certain platforms. Ultimately, people will use the platforms where their community hangs out. It takes a lot for peoples’ behaviour to change and for some to adopt new things.

And when it comes to starting your own communities, there’s a big challenge to overcome. Because typically it will involve asking someone to use a new tool or log into something else. In my experience, there has to be a key incentive or value to do this.

Friends share good things with one another

This was delicious and easy for a non-baker to make. I was told the icing “slayed” by the 10 year old. So, if you’re looking for an easy birthday cake (or cupcakes) to make this is it.