What are people saying about you?

01-31-2025: Marketing stories, tips and insights

And does it matter what they are saying? You tell me after reading this.

Last week, I went to get my nails done. It had been a while, and I kept putting it off. I couldn’t find an appointment with my usual person.

So, I booked with someone else. I felt guilty—like I was cheating on her. When I arrived, I even apologized.

While I was there, I noticed a woman beside me. She looked frustrated, then angry. Apparently there was a mix up in her booking and she didn’t get the person she wanted. In the end, she demanded halfway through to be switched to the person she wanted.

When the woman moved, the person she had criticized mouthed to me:

"I do the best job."

And she does. I’ve seen her beautiful designs.

She didn’t deserve to be treated that way. How you treat people reveals who you are.

Not just in big moments—but in everyday ones.

While I may never see this woman again. I’ll always remember how she treated this person. And that’s the story being told about her while she’s not in the room.

Tip of the week

Are you guilty of doing this on your sales pages? If you are, ask yourself what are you so scared of? You may be stopping sales.

What’s on my radar?

The rise of anonymous posts in closed Facebook communities. I know there’s a lot of feelings about Meta these days, but let’s park this aside for a minute.

The value that Facebook has been providing over the last few years has been found in its community groups. It’s where you can connect with people around shared interests and ask the questions you want to a group. Over the last year, I’ve been noticing that more and more people are choosing to post and respond in these groups anonymously. In some cases, it makes sense but in other cases it doesn’t. The post isn’t overly sensitive. People are still engaging and helping the person who posted, but does it take away from the community? And has the trust disappeared from community groups? And has the community grown too big to create that trust that people are searching for? Have we lost trust?

Something I’ve been pondering. I’d love to know what you think and if you are a group admin, do you allow anonymous posts?

Friends share good things with one another

If you are a woman in your 40s, you’ll understand. Sometimes you can’t remember things. Thanks perimenopause.

So, thanks to Tim Dolan I learned about this cool website this week. It helps you remember names of books you can’t remember the titles of or maybe even help you find a book you’d love. People really do dream up the most magical things.